Privacy Policy
At Eastland Electric, we use Google Analytics and Google Ads to collect, analyze, and optimize website traffic and advertising performance. This policy outlines our acknowledgment of Google Analytics' and Google Ads' standard data collection practices and our commitment to compliance with applicable privacy regulations.
1. Data Collection and Usage
Google Analytics and Google Ads collect information about website visitors, including but not limited to:- IP addresses (anonymized where required by law)
- Browser types and versions
- Device information
- Pages visited and time spent on each page
- Referring sites and user navigation patterns
- Click interactions with ads
- Conversion tracking data
This data helps us understand user behavior, improve website functionality, enhance ad targeting, and measure the effectiveness of our advertising campaigns.
2. Use of Cookies and Tracking Technologies
Both Google Analytics and Google Ads use cookies and similar tracking technologies to monitor user interactions. These may include:- Unique user identifiers
- Session Duration
- User Engagement Metrics
- Advertising Performance Tracking
- Remarketing And Audience Targeting
Users may opt out of tracking by adjusting their browser settings, disabling cookies, or installing the Google Analytics Opt-Out Browser Add-on Google Ads users can also manage their ad preferences through Google’s Ads Settings
3. Data Retention and Protection
- We retain data for a period consistent with business and legal requirements.
- Data is stored securely and accessed only by authorized personnel.
- Personally identifiable information is not shared with third parties without user consent.
4. Compliance and User Rights
- We comply with privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
- Users can request access, correction, or deletion of their data by contacting us at plugin@eastlandelectric.com.
5. Policy Updates
We reserve the right to update this policy as needed. Changes will be posted on this page with an updated effective date.For any questions regarding this policy, please contact us at plugin@eastlandelectric.com.